Digital-Marketing is the newest and best way of marketing in the modern world.
Digital-Marketing is the marketing of products or/and services using digital technologies such as Internet, wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and any other digital medium.
As we all know, businesses leverage digital channels such as social media, google search, email, and their websites to connect with their current and prospective customers.
It is a known fact in this new age, people are mostly online which has now become the fastest means of advertising, marketing, shopping, communicating and passing information.
In marketing you “connect with your audience”, in the right place and at the right time.
Like i said previously most people(customers) spend so much time online.
Things have changed, people can carry out transactions whether “banking” or “shopping” on the go with your Laptops or Mobile devices.
From websites to online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.
And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital-Marketing Assets and Tactics
•Ebooks and White papers
•Social media channels (Facebook,
•Twitter, Instagram, LinkedIn etc.
•Earned online coverage (PR, social media, and reviews)
•Online brochures and look books
•Branding assets (logos, fonts, etc.)
Search Engine Optimization (SEO)
Search Engine Optimization is a method that involves strategies, tactics and techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) —
which includes Google, Yahoo, Bing and other search engines.
This is the promotion and creation of content assets for the purpose of creating brand awareness, lead generation, traffic growth or customers.
This refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
This is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your Business.
This is a method of driving traffic to your website by paying a publisher every time your Advert (Ad) is clicked.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
These are advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Twitter, Facebook and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions.
Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Today, so many if not all companies use email marketing as a way of communicating with their audiences/customers.
Email is often used to promote content, discounts and events, as well as to direct people towards the business website.
Online PR has to do with securing earned online coverage, using digital blogs, publications and other content-based websites.
It is similar to the traditional PR, but in this is done Online (online space).