Social Media Marketing: Forget the World trade center, social media is now unofficially the biggest market there is, and it is expanding everyday.
News flash, a marketer who refuses to join this market does so at his own peril and wilfully throws away an untapped market pool with the potential of astronomical growth.
Creating a business or service is good, what’s better however is marketing it and every business man worth his salt knows that it is critical to plan, strategize and map out marketing tools to employ to ensure maximum reach.
Since we all virtually live on the internet, this is now a tool brought closer to home.
One advantage of social media marketing is the instant feed back mechanism.
It gives you room for monitoring and evaluating your product, making instant adjustments with the added advantage of literally being rent free.
There are several social media sites all designed for a particular niche, there’s literally one for everyone, there’s one for every product, and definitely one for every service.
Allow me share with you some tips on social media marketing that I employ.
To start with, take ownership of your brand; own it, strut it, flaunt it everywhere. Show your confidence in your creation, put it on your organizations cover page, your banner, everywhere. Create an appealing image, trust me on this, sharp images.
Don’t be scared of exploring sites you’ve never visited. If you can’t get a consultant, get an enthusiast. If your product is the visual type, sell its image.
Remember that a photo is worth a thousand words.
If its the written type, describe it memorably. Everyone loves a good story, forget that fake news about thousand words for an image. I should have started this one with “Once upon a time”.
Embrace competition! Because everyone is doing it doesn’t mean the sky is no longer blue or Facebook has changed its banners to black.
The sky is big enough for us all, add a dash of glitter, some shimmer of creativity and constant content, and you have yourself a winning formula.
Finally, let’s meet tomorrow for another expose on digital marketing, remember to add us to your mailing list, like and follow our pages.
“There is only one cardinal rule in social media marketing, “as high as honour” – House Arryn.